How long should a blog post be?

What’s the ideal blog post length? Do you keep them short and sweet, barely longer than a tweet, discarding details for fear that readers will become bored? Or do you flesh out your posts with long tail keywords and details about the topic, figuring that the reader who’s hanging on at the end is your […]

SEO Writing for Machines and Humans

Search engine optimization (SEO) is the art and science of getting a web page found by the people that need it. SEO relies on the use of keywords – those words and phrases that the nameless hordes of Google users are typing in to find an answer to their problem. Ideally, a user types in […]