Jason McGarva on What I like to do at parties-

My friend Jason McGarva wrote this a couple of years back-  and it has some quality networking lessons.  I share it with you with his blessing. More about Jason? ******************************** WHAT I LIKE TO DO AT PARTIES ******************************** I really do like to go to parties, but I simply don’t have the energy to be […]

I don’t need to have buyer personas for my website.

I’ve heard this before: I need to reach too many different types of people for buyer personas to work and..        Let’s fix my buyer personas after I get this (fill in the blank) marketing activity done.   Worthwhile marketing when the message has a clearly identified target. Note that anyone and everyone […]

Why do you need to buyer personas for search engine optimization?

Question: What happens when someone comes to your website and they don’t see what they’re looking for? Answer: They leave your website. And that means Google thinks far less about your website, and shows it to increasingly fewer people.   How do you know if you are delivering the information they are looking for?   […]

How User Interface affects of search engine optimization

What we are seeing today is that Google pays a lot of attention on who goes to your website and what they do. Remember that Google is in the information providing business and if they send people to bad websites Google will stop sending people to said websites. The metrics that Google uses to determine […]

Why I game- Catan Edition, Ignite Charlotte 7

I was fortunate to be selected as a speaker at Ignite Charlotte 7, and as a long time tabletop gamer I chose to do my 5 minutes of enlightenment on the intersection of negotiation strategy  and gaming- in this case- Settlers of Catan. Link to the presentation is here: Randy Aimone – Why I Game, […]