Does Marketing Automation matter for Website Optimization?

Answer: It doesn’t. So why am I writing a few paragraphs about marketing automation for Search Engine Optimization?   Transforming and managing leads/prospects & customers is the most important net part of marketing. If you have no plan on how to manage your leads/prospects, why bother having a website that functions beyond a simple sales-support […]

Sales Forecasting and the “Internet in China” problem

Sales forecasting has to incorporate many factors, and let’s start with the problem that we will call “internet in China” Never forecast goals more than your ability to service. The “Selling internet in China” problem was coined as, for most purposes, China had (circa 2005) a realistically unlimited and untapped market for many goods and services. […]