Salesforce Conversion Channels

I stumbled on this link on conversion channels by Salesforce.  Lots of interesting insight here- The things that stood out to me were: 1)  Business is best still done person to person:  see social media and direct referrals as being 2 of the top 3 performers.  People always do business with people, not companies, not ideas. […]

Does Marketing Automation matter for Website Optimization?

Answer: It doesn’t. So why am I writing a few paragraphs about marketing automation for Search Engine Optimization?   Transforming and managing leads/prospects & customers is the most important net part of marketing. If you have no plan on how to manage your leads/prospects, why bother having a website that functions beyond a simple sales-support […]

Sales Forecasting and the “Internet in China” problem

Sales forecasting has to incorporate many factors, and let’s start with the problem that we will call “internet in China” Never forecast goals more than your ability to service. The “Selling internet in China” problem was coined as, for most purposes, China had (circa 2005) a realistically unlimited and untapped market for many goods and services. […]

I don’t need to have buyer personas for my website.

I’ve heard this before: I need to reach too many different types of people for buyer personas to work and..        Let’s fix my buyer personas after I get this (fill in the blank) marketing activity done.   Worthwhile marketing when the message has a clearly identified target. Note that anyone and everyone […]

Why do you need to buyer personas for search engine optimization?

Question: What happens when someone comes to your website and they don’t see what they’re looking for? Answer: They leave your website. And that means Google thinks far less about your website, and shows it to increasingly fewer people.   How do you know if you are delivering the information they are looking for?   […]

How User Interface affects of search engine optimization

What we are seeing today is that Google pays a lot of attention on who goes to your website and what they do. Remember that Google is in the information providing business and if they send people to bad websites Google will stop sending people to said websites. The metrics that Google uses to determine […]

Top 5 Reasons Why people unsubscribe.

Here is my take on the top 5 reasons why people unsubscribe from your E-mail:   5) I can’t read it. I love roller coasters, and my local coaster park, Carowinds, keeps sending me E-mails that look like this: It’s supposed to look like this:                 Here’s the […]

Uses for E-mail Marketing

How do I recommend that my clients use E-mail marketing? Generally, I send out four types of E-mails with and for my clients: First: A weekly marketing tips E-mail that contains 2-3 paragraphs of a marketing tip, and, also, usually promotes an upcoming webinar, new e-book or new service. Second: For subscribers that specifically want it, […]

Netflixing Your Content

I’ve never seen Game of Thrones. I’ve watched exactly one episode of Mad Men I’m over a season behind on Burn Notice and Futurama- two of my favorite shows. I’m sure I would enjoy watching almost every one of those shows. But I haven’t seen them (yet!) When we put out any piece of content, […]

Market Research made cheap, easy and a bit cheaty

Market Research is generally one of the most cost-effective investments a business can make.  But ‘proper’ market research is expensive and time consuming and can easily be confusing.  Do you do statistical research?  Focus Groups?  Surveys?  Informal Interviews?    All are good and have their place, but all are also greatly limited.  So what’s an entrepreneur […]