Why do you need to buyer personas for search engine optimization?

Question: What happens when someone comes to your website and they don’t see what they’re looking for? Answer: They leave your website. And that means Google thinks far less about your website, and shows it to increasingly fewer people.   How do you know if you are delivering the information they are looking for?   […]

Let your brand Live!!

If you read David Meerman Scott’s Blog entry HERE about 5 ways GM should re-invent themselves, he says an awful lot about why GM is dying fast.  This is a follow up to that blog post. Here is my personal, 6th rant on GM-> Let your brands live! Lets start out with a quick question about what […]