Salesforce Conversion Channels

I stumbled on this link on conversion channels by Salesforce.  Lots of interesting insight here- The things that stood out to me were: 1)  Business is best still done person to person:  see social media and direct referrals as being 2 of the top 3 performers.  People always do business with people, not companies, not ideas. […]

Top 5 Reasons Why people unsubscribe.

Here is my take on the top 5 reasons why people unsubscribe from your E-mail:   5) I can’t read it. I love roller coasters, and my local coaster park, Carowinds, keeps sending me E-mails that look like this: It’s supposed to look like this:                 Here’s the […]

Uses for E-mail Marketing

How do I recommend that my clients use E-mail marketing? Generally, I send out four types of E-mails with and for my clients: First: A weekly marketing tips E-mail that contains 2-3 paragraphs of a marketing tip, and, also, usually promotes an upcoming webinar, new e-book or new service. Second: For subscribers that specifically want it, […]