Does Marketing Automation matter for Website Optimization?

Answer: It doesn’t. So why am I writing a few paragraphs about marketing automation for Search Engine Optimization?   Transforming and managing leads/prospects & customers is the most important net part of marketing. If you have no plan on how to manage your leads/prospects, why bother having a website that functions beyond a simple sales-support […]

Why do you need to buyer personas for search engine optimization?

Question: What happens when someone comes to your website and they don’t see what they’re looking for? Answer: They leave your website. And that means Google thinks far less about your website, and shows it to increasingly fewer people.   How do you know if you are delivering the information they are looking for?   […]

How User Interface affects of search engine optimization

What we are seeing today is that Google pays a lot of attention on who goes to your website and what they do. Remember that Google is in the information providing business and if they send people to bad websites Google will stop sending people to said websites. The metrics that Google uses to determine […]

Tips for doing local SEO when you own a franchise

Doing Local SEO is vitally important for any and every localized business.  The last few years, as local SEO is looking more and more different than ‘global’ SEO, I’m watching more and more companies just not getting it done well or correctly, putting their local franchisees at a strategic disadvantage when it comes to local […]

Netflixing Your Content

I’ve never seen Game of Thrones. I’ve watched exactly one episode of Mad Men I’m over a season behind on Burn Notice and Futurama- two of my favorite shows. I’m sure I would enjoy watching almost every one of those shows. But I haven’t seen them (yet!) When we put out any piece of content, […]

Increasing blog traffic

There’s a common misconception that if you write a blog and no one shows up, it’s not worth your time. This couldn’t be further from the truth.  Even when there is no immediate reaction to a blog post, a blog post is working on increasing web traffic. At first you might not have very many people reading […]

How long should a blog post be?

What’s the ideal blog post length? Do you keep them short and sweet, barely longer than a tweet, discarding details for fear that readers will become bored? Or do you flesh out your posts with long tail keywords and details about the topic, figuring that the reader who’s hanging on at the end is your […]

SEO Writing for Machines and Humans

Search engine optimization (SEO) is the art and science of getting a web page found by the people that need it. SEO relies on the use of keywords – those words and phrases that the nameless hordes of Google users are typing in to find an answer to their problem. Ideally, a user types in […]